When it comes to pets, we head for the first time may be in the circle of friends the night, utterly devoid of Sun dogs Sun Cat demon. In their understanding of the world, the first one is, not Wang Xingren/family cats the sun comes out it will Shi! is unfortunately, Lei feng’s reporter friend circle there is this a Sun dog party. His name is Ni Xunyang, was the founder of pet smart hardware startups make love dogcare.
When Lei Feng network reporter first visited Ni Xunyang when at first sight not him personally, but “joy” ran to meet a gray poodle. “It is a member of our team, called grey tease” Ni Xunyang says, “is mainly responsible for product testing, monthly wage is 4 bags of dog food and hand beauty services. “In the interview process, the grey-headed gray brain, run around, curious about Lei Feng network reporter grey tease makes time soon, it also becomes very soft.
Ni Xunyang said VIP Home pet grooming business for 4 years after the store, he felt that the current “dog people don’t understand dog”, lead to socialization of the dog is not enough, failing to integrate into family life. Therefore, he set up in March this year to make love team, dedicated to researching and producing intelligent hardware devices can make dog behavior. Today, he built the team’s first products: Pet-Smart boy was not a trick by Wang Xing, is now going to raise.
In the understanding of Lei feng’s network available on the smart device for dogs, are mostly concentrated in the anti-lost positioning, feeding, motion tracking and video monitoring of dog care category. However, these products appear to have failed to open up the market, could not open heart dog owners. Practitioners even Lei Feng: “in the field of pet electronics, nothing on Taobao sells very well shock bark control of pain (pain pain + dog)”. So, Ni Xunyang is a kind of product can make a dog will not trick or treat? below is net of Lei feng’s dialogue with Ni Xunyang.
Lei feng’s network: If Wang Xing is not troublesome, become a good dog, seems to be boring. As a senior dog lover, why not do a Wang Xing acts up?
Ni Xunyang: I worked in the pet industry for many years, often one thing is that people will abandon their pets. After investigation, we found that most for two reasons, a change in the family, such as a little baby was born, the second is a novice cannot hold the naughty dogs. At that time, I was naïve dog CD tutorial, also distributed some leaflets. Results showed that those do not work. Later, access to the hardware project, started thinking about some technique to make the dog more interesting than trouble, and dogs mischief is a primary of unpleasant things.
In my experience with other dog owners, there is a scene often: dog bite wires, rummage bin, or chewed master’s shoes. General masters is to pull it to the scene of the accident and the lessons, angry slap fight, turned out to be “repeatedly hit and committed.” If getting a way to let the dog “aware” of trash box how good? so we created this product.
Our product does not mean that the absolute prohibition of dog tricks, is 50 and 100CM files from the set. And we do not advocate the user set up family dogs area, properly set to house one or two local area as well. Our idea is to have a dog that things get interesting as far as possible.
Lei feng’s network: it is how Wang Xing not trick or treat?
Ni Xunyang: essentially, pet smart boy is a dog training product. It has two parts, the usage is very simple, part worn on the neck of the dog obediently, another part of a good post, paste in the trash or places of the crib owners do not want to keep the dog away. When you set the range once the dog near the restricted area, collar is given a “drop” sound and the vibration of a certain frequency, let the dog a sense of pressure, to the dog’s nature, it will avoid the feeling to leave the range. Collar sound will bring the owner caught a “current” disciplining a dog to owners letting nature take its course to complete a high performance dog training process. You may in the future will be determined in accordance
In fact, obediently stick acts as a invisible wall was set up, avoid and sell it in the trash, looking for Shoe cabinet or paper towel roll fight situations. Of course, there are many tutorial let the dog learn not to turn over garbage cans, but these need to be very patient, but after a long time of training. While our this product for those who don’t have time or don’t understand the dog’s owner built. Benefits it is easy to use, does not require much human intervention, wear can effect, and most importantly will not hurt the dog.
Lei feng’s network: a lot of people made some with electric shocks or ultrasonic dog training products, and these vibrations + combinations of sounds, is not valid for specific breeds? efficiently then?
Ni Xunyang: we started a year ago when considering this product, have used ultrasound this way to avoid dog tricks. But we found that when there are two or three dog, ultrasonic harassment to other innocent dogs. Later on, we find the vibrations + sound way. Don’t dismiss the motion, this is the result of our more than 30 kinds of varieties, hundreds of small and medium sized dog test results of vibration frequencies, there is also a method, let the dog feel different in different ranges of vibrations.
Through many experiments, results have demonstrated that this approach is effective in most of the small adult dogs, in fact, 100% is the effective rate, but we will not tell the user, when you want them to use surprise.
Lei feng’s network: this product looks very simple, as is the motherboard + buzzer + vibration motors +RFID, why did nearly a year?
Ni Xunyang: go some detours. Last year when I had the idea to do a dog behavior product, later also designed a new, but the function is too complex, motion detection, location, WiFi and Bluetooth capabilities, coupled with the now function. Then think about, so many features, we want to highlight the features were covered, and the communication is very difficult. Churn for a few months and began to do subtraction, chop in front of functional, only retained a box set.
In addition, spent some time looking for a vibration frequency. Effective vibration frequency that can cover a lot of breeds is? no current research, so it took a long time to find the best vibrations. There is Polish, turning the volume as low as possible, achieve maximum battery life, these were tested. Finally, we used the production production lines to manufacture products of Siemens hearing aids and Apple products, you know, the integration of this product is very high.
Lei feng’s network: will he worry about being fake?
Ni Xunyang: cottage that is actually a firewall and competitiveness. At this point, we’re not worried about. However, if there is a team really want to replicate this product, estimates can be made. However, our core competence in hardware technologies may not, but the “dog behavior and dog computer interactions” subaltern studies, our team now, even the hardware engineers are dog lovers. And I have been raising dogs for more than 10 years, usually like to observe and study the dog.
Another point is, make love dogcare is a pet training schools, dog behavior and psychology can be used to study and prepare for the next generation. We will, through experimental studies such as “dog can tell the speaker master voice” or “dog can actually identify the TV host” dog interaction problems.
In addition to these, we also have a wealth of channels. Make love and vast side (cross-border e-commerce) venture Incubator projects, and my precipitate this circle of more than 4 years, in a number of b channels I am familiar with.
Lei feng’s network: Pet-Smart boy is now established as a closed area, will do other products? in essence, makes the goal of love is what?
Ni Xunyang: Pet-Smart boy’s goal is to make explosions, establish a code of conduct brand, design and price (retail price of 230 yuan) made some effort, we have developed a next generation product, it will take some time before mass production.
Our goal is to have a dog this thing becomes interesting to owners easy peace of mind. So, after the products are built around the topic of dog behaviour, dog into family life as soon as possible. In the end, we hope that through our products to create a pet-Internet entrance, do more things in imagination.
PostScript: through August 18th Asian pet exhibition held in Shanghai Grand, we can feel the domestic pet market and prospects for growth. However, products may not be the technology such as pet smart hardware Daniel was able to complete things, more should be on the premise familiar with dog behavior. Meanwhile, the team also needs to grasp the correct direction. Current camera, Locator, motion detection, and feeding dog smart hardware product development without an explosion, perhaps this reason as Ni Xunyang says, people do not purchase costs of trial and error for the very low probability of high product. Perhaps focusing on pet behavior like make love, are a good footing, but the final effect, as well as development, you will need to accept the market testing.
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